Who are we?
Our founders - Rory and Joe - are strength and conditioning coaches with a background in professional sport with a mission to bring high-level training to everyday people.
Over the years, we’ve coached elite combat athletes, footballers, and high performers at the top of their game. But LiftLab isn’t just for pros — it’s for anyone who wants to train with purpose, push their limits, and be part of a community that takes progress seriously.
We’ve taken everything we’ve learned from the world of professional sport — the systems, the structure, the mindset — and built LiftLab to make that level of training accessible, challenging, and genuinely enjoyable for everyone.
Whether you're chasing performance or just looking to build a stronger, more resilient version of yourself, you're in the right place.
This is LiftLab. Train like an athlete. Move like a human. Belong to something bigger.
WHy choose liftlab?
At LiftLab, we combine expert coaching, intelligent programming, and a driven community to deliver real, lasting results. Every session is coach-led, so you’ll never walk in wondering what to do or if you’re doing it right. Whether your goal is to build strength, boost confidence, or stay consistent, you’ll find the structure, support, and accountability you need—right here.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!